An Evaluation Of The Production And Consumption Of A...

This is a critical evaluation of the production and consumption of a Burberry trench coat, which will also include a brief history of the trench. The text will cover an evaluation of shape, colour, form and material. It will also cover the processes and materials involved in the production. This will include wider meanings of the trench and its social functions, such as why is the trench coat so popular, and how does it stay that way. And most importantly, it will cover the key problems of which, Burberry might loose their success in the future. The trench coat includes a fairly long history. Schneider Sven, (2006) As mentioned by Sven, at present, the trench coat is universally classified as a raincoat. He includes in his article, it has†¦show more content†¦The coat also became very sticky in the heat and too solid in the cold. Schneider Sven (2006). This is also a very uncomfortable feature, which a wearer shouldn’t experience. Because of it’s unlikable features, the coat had became ostracized by the late 1830s. Schneider Sven (2006) As we know now, the invention was a great find, but it didn’t stay popular because of it’s numerous negatives. This brings us to the next craftsmen that competed to make a raincoat work. There were two more craftsmen who were competing to produce the best raincoat at the time. Unlike Macintosh with a rubberized version, John Emary developed an exceptional raincoat, that he called Aquascutum. Aquascutum was named after a latin term aqua, which translates as water and scutum. Schneider Sven (2006) Aquascutum was very successful and started producing coats for British soldiers, but not long after, Thomas Burberry became a high competitor. Baren Mourice (1996) He followed a completely different approach. Instead of using wool for the fabric, he decided to use something tougher. The fabric he used was woven of a long staple Egyptian cotton yarn that was waterproofed before and after the weaving. It was called Gabardine. The advantages of the coat were quite observed. It was scentless, lightweight, water-resistant and hard wearing. The material was